This campaign was designed to encourage young non-curlers to try the great sport of curling. It was very important that these ads protected the seriousness of competition within the sport, while highlighting the lighter side of the sport. The image of curling to Canadians is a balance of serious competition and fun with your friends, this campaign spoke to both sides.
This series is produced monthly before every UFC event on the Sympatico.ca homepage. Two UFC experts discuss the upcoming fights and argue their points as to who will come out on top. SwitchFrame designed the show to emulate major sports talk shows with graphic content and quickfire opinion from our hosts.
Targeted at teachers and parents who would like to see their children learn about the sport of curling at a young age. We wanted to make sure that the commercial accurately represented what the kids will be doing in class, so the spot was filmed on location with hundreds of elementary students participating in the Rocks and Rings Program.